IPSSA BRAND ASSETS — VERSION 1.0 — 2026-08-18

OFFICIAL IDENTITY
Institute for Public-Sector Surveillance & Accountability
Short name: IPSSA
Tagline: Who watches the institutions that watch us?
Method line: Observe · Measure · Intervene

PRIMARY SIGNATURE
The blue eye is the formal institutional identity. Use the complete signature for
publications, research, partnerships, listings, presentations, and media. Use the
eye mark for small square applications, avatars, and favicons.

OPERATIONAL MORALE PATCH
The monochrome beaver-and-Parliament roundel is the operational morale patch. It
is a secondary expression for team, field, community, apparel, sticker, and morale
applications. It does not replace the formal signature on official research or
institutional correspondence. Keep its artwork and wording intact.

PRIMARY COLOURS
Deep Navy     #001D3D
Signal Blue   #008DCE
Canada Red    #E31B23
White         #FFFFFF
Warm Paper    #F3F3EF
Near Black    #111111

USAGE
Preserve original proportions. Keep clear space around the formal signature equal
to at least the height of the centre maple leaf. Keep clear space around the morale
patch equal to at least one tenth of its diameter.

Do not stretch, rotate, recolour, crop, add effects, place over visually busy
imagery, or separate and rearrange elements. On dark backgrounds, place the formal
signature on a light panel so its navy lettering remains legible.

FILES
ipssa-logo-master.png          authoritative transparent formal master
ipssa-logo-1024/512/256.png    formal signature display sizes
ipssa-logo-1024.webp           lossless web formal signature
ipssa-logo.svg                 portable SVG container; keep with master PNG
ipssa-mark-512.png/webp        compact formal eye mark
ipssa-morale-patch-master.png  authoritative transparent operational patch master
ipssa-morale-patch-1024.webp   lossless transparent web operational patch
ipssa-morale-patch.svg         portable transparent SVG container

The SVG preserves the approved raster master in a portable container; it is not an
invented automatic vector trace. Obtain original design-source vectors before
requiring production larger than the supplied master resolution.

CONTACT
research@ipssa.ca
